Webinars are now one of the basic building blocks of marketing. Along with all the issues involved in actual content and strategy, there are also frequently a lot of questions about the details: what day of the week is best? What time of the day? How should we promote it? How long should it be?…
Repetition. Repetition. Repetition.
I I have three beautiful, talented, game daughters. See? A week ago, I traveled to Grinnell, Iowa, to see one of them in her first college play. Which got me thinking about repetition. The play was called Constellations, and it’s by Nick Payne, a British playwright. The play is about a couple going through what couples…
The Moment You’ve All Been Waiting For
I was sitting at a restaurant a few nights ago, having dinner with a friend of mine. Said friend is an accounting/finance/bookkeeping type, and she was talking about giving advice to someone about which payroll service to use. Gesturing as she spoke, she told me what she’d said: if you used Paychex (or someone) for…
When You Blog, Here’s How to Not Be Like the Chinese Hermit Poet Who Scratched His Poems Into the Sides of Cliffs
Not making this up. In the 9th century, deep in China, a man named Han Shen wrote incredible poetry that he did not intend anyone to ever read. To quote his Wikipedia entry, no one knows who he was, or when he lived and died. Little is known of his work, since he was a recluse…
82015Sep
By Peter Darling
In Branding and Positioning,
Marketing,
Sales,
Sales and Selling
Comments Off
Ten Seconds
All of your marketing matters for about ten seconds. They’re incredibly important seconds. Today, out there in the universe somewhere, someone is going to have a problem. You don’t know who. You don’t know why, or exactly when. But at some point today, someone is going to look up from a computer screen, or stare off…