Webinars are now one of the basic building blocks of marketing. Along with all the issues involved in actual content and strategy, there are also frequently a lot of questions about the details: what day of the week is best? What time of the day? How should we promote it? How long should it be?…
To Bring In Business, Start Paying Attention
The single best way to improve your business development expertise is not to read articles like this. It’s to pay close attention to what the best business developers around you do, then steal from them. Right down my street, in Santa Cruz, California, is a little joint called Charlie Hong Kong, or CHK as it’s…