Webinars are now one of the basic building blocks of marketing. Along with all the issues involved in actual content and strategy, there are also frequently a lot of questions about the details: what day of the week is best? What time of the day? How should we promote it? How long should it be? How many people should we expect? And so on.
None of this stuff is life-or-death, but it tends to take up a lot of time, and create a lot of anxiety. Well, thanks to Samantha McKenna and her team at ON24, the webinar people, those questions have now been settled. They analyzed over 12,000 webinars hosted last year, and came up with the definitive, data-powered answer to what works, and why. A summary of these findings is here, along with a link to the full report. “Helpful” doesn’t begin to describe this. It’s terrific.