In an interesting post on networking this morning by David Ackert, I read the following: The fact is that you often have to dedicate time, consideration, and referrals to your professional network long before you reap a monetary return. It’s a counterintuitive proposition, to be sure, but the rule of networking is: whoever gives more,…
Thought Leadership Part One: Escape Velocity
This is what it looks like to observe a space shuttle launch from above. Shot somehow from the International Space Station, this image depicts a space shuttle punching through the clouds that cover Earth, rocketing upwards, and inserting itself into a stationary orbit around the Earth. To do this, the thing has to reach a speed…
Great Branding: Liberty Mutual Insurance, and Actually Knowing What You’re Insured For
Branding, like sex, money or religion, is simple but not easy. To brand, you first have to understand what your customer cares about. They may not even know themselves, but you have to. Second, you have to explain how you address it — what do you do that solves a problem, or provides something they…
Powerpoint is Great for Hiding. Actually Communicating, Not So Much
I like to write, which is fortunate, since that’s how I make my living. It’s unfortunate, however, because I always have to defend the act of writing against people who believe one or more of the following: I should use PowerPoint instead of writing prose I should write less — I tend to write long…