I was sitting at a restaurant a few nights ago, having dinner with a friend of mine. Said friend is an accounting/finance/bookkeeping type, and she was talking about giving advice to someone about which payroll service to use. Gesturing as she spoke, she told me what she’d said: if you used Paychex (or someone) for…
To Develop Business, Start Somewhere, But Not Everywhere.
I coach a lot of attorneys, and one of the things I always try to do is get them to define a practice area, vertical or other domain, and as much as possible, own it. For one client, that means VR law — the emerging law related to virtual reality and augmented reality technology. For…
What Outside Consultants Should Deliver (And What Firms Want)
I was having a conversation earlier this week with the CMO of an AmLaw 100 firm, and for some reason, I asked him why and how he brings in outside consultants (like me) to help his marketing team. His answer was interesting. “We almost never hire them. 95% of them are totally slinging bullshit.” That…