One of the best ways to add extra value to your clients as a legal marketing consultant is to be the son of a small-town doctor. Obvious, right? I grew up in the small town pictured above. Corning, New York — Population: 12,000. Looking back at it from middle age, I now realize it was…
All of your marketing matters for about ten seconds. They’re incredibly important seconds. Today, out there in the universe somewhere, someone is going to have a problem. You don’t know who. You don’t know why, or exactly when. But at some point today, someone is going to look up from a computer screen, or stare off…
Sometimes, just to get their attention, I show lawyers I’m working with on business development the Blake speech from the film Glengarry Glen Ross. Blake is the ultimate two-fisted, hard-driving salesman in this script by David Mamet, and this speech to a group of failing salespeople may be the best work Alec Baldwin has ever done….
