Connections: Both Priceless and Free

One of the best ways to add extra value to your clients as a legal marketing consultant is to be the son of a small-town doctor. Obvious, right? I grew up in the small town pictured above. Corning, New York — Population: 12,000. Looking back at it from middle age, I now realize it was…

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By Peter Darling In Marketing, Relationships, Strategy Comments Off

The Moment You’ve All Been Waiting For

I was sitting at a restaurant a few nights ago, having dinner with a friend of mine. Said friend is an accounting/finance/bookkeeping type, and she was talking about giving advice to someone about which payroll service to use. Gesturing as she spoke, she told me what she’d said: if you used Paychex (or someone) for…