One of the Truly Great Things about living and working in Silicon Valley is that an awful lot of the technology-related claims made by law firms and legal marketers get held up to the sometimes cold, harsh light of people who really know what they’re doing when it comes to technology. This doesn’t always negate…
82015Sep
By Peter Darling
In Branding and Positioning,
Marketing,
Sales,
Sales and Selling
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Ten Seconds
All of your marketing matters for about ten seconds. They’re incredibly important seconds. Today, out there in the universe somewhere, someone is going to have a problem. You don’t know who. You don’t know why, or exactly when. But at some point today, someone is going to look up from a computer screen, or stare off…
You Can Be Replaced
Today is Beyonce’s birthday, in honor of which we here at Repechage present the following: One of the best approaches for legal marketing and business development is to go outside the still somewhat insular world of legal marketing. Human beings have been selling each other things for 10,000 years. There is a lot of expertise…
Here Comes Blake
Sometimes, just to get their attention, I show lawyers I’m working with on business development the Blake speech from the film Glengarry Glen Ross. Blake is the ultimate two-fisted, hard-driving salesman in this script by David Mamet, and this speech to a group of failing salespeople may be the best work Alec Baldwin has ever done….