Everything Hurts: Fitness and Business Development

Let’s take inventory. What hurts? Quadriceps. Hamstrings. Butt. Chest. Shoulders. Hips. Basically, everything between my knees and my head hurts somehow. The worst is the quads. If I have to move something on the floor, I try to do it with one of my feet, only bending down if I absolutely have to. I’ve been…

252015Sep

By Peter Darling In Strategy, Thinking Out Loud Comments Off

What Outside Consultants Should Deliver (And What Firms Want)

I was having a conversation earlier this week with the CMO of an AmLaw 100 firm, and for some reason, I asked him why and how he brings in outside consultants (like me) to help his marketing team. His answer was interesting. “We almost never hire them. 95% of them are totally slinging bullshit.” That…