Great Branding — How to Make People Care A Lot About Little Pieces of Yellow Paper

Great Branding — How to Make People Care A Lot About Little Pieces of Yellow Paper

It being Olympic season and all, I’ve been watching a lot of sports on television, and one of the most interesting ones is gymnastics, particularly women’s. I have the sense that all the prancing, posing and dance in a floor routine is only there to disguise truly terrifying brute strength. I’m also fascinated by the…

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